Marketing

Incorporate the potential to acquire, keep, and grow your client-base

Roadmap CRM marketing

The Roadmap ERP's Marketing module automates the pre-sales process of planning and executing the conception, pricing, promotion and distribution of your Product and satisfies the objectives of your business, thus, choose your target markets with ease; get, keep, and grow your client- base, through constantly delivering excellent customer value.
The module determines the efficiency of your marketing force through its Sales Person Tracking facility, which guides your sales personnel to register the details of their sales visits from the venue of the respective clients; and ascertains the authenticity of sales activity by verifying the registered data against the geo-location of the sales person.


Benefits

The automation of functions like identifying prospective customers, trends, track campaigns, maintaining and tracking customer profile, etc.; gives you the potential to efficiently handle marketing activities starting from lead generation up to conversion of order.


The module's ability to estimate and project details of budget, expected sales count, and responses, aids you to successfully conduct different kinds of Campaign Marketing, like Trade show, Banner Ads, Conference, Webinar, Cold Calls, etc; and generate new business leads and customer base.


The sequential patterning of the modules process helps you to effortlessly register leads which were generated through multiple campaign programs; qualify/disqualify the leads; convert qualified leads into prospect; follow-up prospect; stage visit; and report follow-up/stage visit/visit details.


The Marketing module's facility to actively monitor costs of your Marketing processes and project you with accurate real-time costing of your marketing activities, prompt you to take a vector of your expenditure at any time and proceed further based on the cost efficiency.



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Case Studies


Our client is the first company in Asia to manufacture automobile service station equipments. Having sensed the huge potential and requirement in the field of servicing automobiles, our client established a R & D center to carry our Research on key products.

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VAAS Group commence operations in 1980 as a trading house focusing on high quality industrial valves. Promoted by a valve technocrat, the philosophy of the group has always been to provide the user with the optimum solution to their value needs.

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